Digital Branding

Brand design sets the foundation for your companies look and feel, but to be most effective, it’s important to adapt to the mediums you’re selling through; this is especially important in digital mediums. At Atlas, we’ll help you represent your brand in all the digital environments that count.

The León Group exceeds the needs of their Hamptons clientele through unmatched home maintenance care.

The León Group updated their brand strategy and print marketing materials with a more cohesive look that could be used to seamlessly represent their different landscaping, cleaning, and pool service brands. Our design team brought their new logo and brand image to life through a variety of print designs including business cards, vehicular decals, brochures, and other promotional materials.

Hyperpointe leverages behavioral science in order to evolve and personalize their customer experience management technology.

Specializling in marketing within the pharmaceutical industry, Hyperpointe needed print design collateral to help brand and advertise their business, as well as their customer experience management software. Our team of designers worked to create a unique package of print designs that ranged from business cards and letterheads, to folders and more in-depth informational brochures that detailed their services.

Portmantos offers premium, high-quality luggage online that is tailored to meet the needs of individual travelers and their unique personalities.

As a new business, Portmantos was in need of a logo and some print design materials to market their brand. Our team created a design that evokes a feeling of luxury and elegance, while maintaining a retro vibe. Their custom new look was then applied to a number of different packaging and print designs including business cards, bags and boxes for shipping their online orders, and unique postcards to be sent to clients.

Royal Care is a licensed home care agency that provides services to elderly and disabled individuals in the New York Metropolitan Area.

Royal Care needed a clean, inviting, and professional layout for their print design materials in order to highlight their dedication to providing competent and compassionate services to their clients. Their bright and friendly collateral matches the color palette of their online branding, while emphasizing their positive mission to improve their patients’ quality of life.

BCN distributes telecommunications products and services to thousands of businesses nationwide, proving to be a top supplier of technology solutions.

In order to reflect their updated website design and future vision for the company, BCN needed an array of updated print materials and branded marketing collateral. From folders and brochures, to custom stationary and business cards, their new print designs reflect the modern era the business has entered that match their overall rebranding initiative.

A luxury black car and limousine service serving the greater New York City area, Luxor Limousine provides clients with high-end transportation 24 hours a day, 7 days a week.

Luxor Limousine was in need of a sophisticated print design to match their luxury service offerings. Balancing stunning imagery with detailed content, the layout of their brochures and print materials immerse the clients in the world of Luxor Limo. Their sleek and creative designs are visually appealing, while still providing readers with detailed information on the brand’s limitless possibilities.

Highlight your brand with

Effective Print Design

Our talented team of graphic designers custom create a wide variety of print materials tailored to your brand goals.

Which Elements Are Key For Effective Print Design?

Strategic Storytelling

Design is just as much about yielding an emotional experience as it is presenting the visual itself.

Quality print design should conjure up a human response in your audience - getting them to think, learn, or feel about a certain topic. That being said, to achieve this there is a significant amount of graphic design planning that must take place. As a top digital agency and graphic design company, our experts are able to understand the goals of your print design, and create a design that aligns accordingly and tells your brand story.

Simple, Effective Layout

Cluttered print designs can be disorienting, confusing, and can create a real disconnect between your brand's value proposition and your target audience.

Regardless of the platform, when it comes to graphic design, simplicity is essential. Clean, elegant layouts with concise messaging and effective use of white space are more likely to catch the viewer’s eye and resonate with users.

User-Friendly Copy

When writing copy-heavy print content, it is important to keep in mind that large blocks of copy can be overwhelming to the user and often ignored.

Breaking up copy with imagery or using bullet points and incredibly concise sentences ensures you’re your content is easy-to-read. It’s also important to keep in mind how the font or typeface will appear to users, especially with print collateral such as business cards, and make sure your selection is an appropriate size and style.

Core Messaging

Print design should focus on the benefits that your customer will get from your product or service, and highlight the core objective of the initiative.

It’s critical to keep the messaging simple, while also making sure it directly relates to your brand’s value proposition. Whether you’re creating a business brochure design or a flyer design, the benefits you’re promoting in the print content should be obvious. Without a clear incentive (which could be your expertise, talent, or quality), the user isn’t likely to select your products or services to fulfil their needs.